The BALMAIN X HM collection was a complete success. The amount of people wanting to get a piece of the collection crashed the H&M website for over 2 hours and was completely sold out within minutes. This has been my favorite collabortion so far with H&M, allowing the public to buy Balmain pieces for a fraction of the price.
The campaign was very impressive, featuring all the It Girl models including Jourdan Dunn, Gigi Hadid and Kendall Jenner. The whole theme for the shoot was very futuristic, which really complemented the pieces in the collection. Fortunately, I was able to purchase one of the black Balmain Paris T-shirts which was very exciting.
(BALMAIN X HM campaign shown above)
By Joshua Greenwood